The Hunger Games has begun to boast several of its power to hold over as the sci-fi survival of the fittest, suspenseful adventure story dropped only 31 percent to rake in an estimated $12.9 million on Friday.
The gross income for that day gives the book-turned-movie the right momentum to register a $32 million weekend, which means Katniss should cut through the $300 million mark domestically by Sunday night.
If that takes place, The Hunger Games will have arrived at $300 million in only 17 days, tying Star Wars: Episode III — Revenge of the Sith as the sixth-fastest film to reach the number.
American Reunion, which opened to $9.2 million on Friday, placed second. The comedy, the fourth theatrical release in the American Pie series, has an R-rating from the MPAA and will likely close the weekend with around $22 million.
The figure is healthy but a trifle letdown with previous three Pie movies debuting to $32.4 million on average. The only Pie movie to earn less on an opening weekend is the first American Pie, which opened with $18.7 million in 1999. If we make adjustments for inflation, this number will trounce at American Reunion with $28.8 million.
Still, American Reunion needed a moderate $50 million to develop, and currently, no other R-rated comedy is showing, not until The Five-Year Engagement starts screening on April 27.
Therefore, potential for substantial box office legs is present, particularly looking at Reunion, which received a “B+” rating from CinemaScore audiences.
Based on CinemaScore figures, 65 percent of the film’s audience span between 18 to 34 years old, which adds up if we look at those who watched the original, or are ardent followers of the American Pie series, as now adults about 30 years old.
The 3D re-release of Titanic placed third with $7.1 million, putting James Cameron’s 1997 blockbuster on pace for a rather lackluster $19 million weekend.
The estimated closing amount over the weekend would outperform Beauty and the Beast 3D with its $17.8 million debut, but short of The Lion King 3D’s $30.2 million and Star Wars: Episode I — The Phantom Menace 3D’s $22.5 million.
However, remember Titanic 3D debuted on Wednesday and approached the weekend already having $8.4 million, which means it will close the weekend with five-day total of about $27 million.
The 3D conversion took one year and two months and cost $18 million to finish, and the movie must gross more than $50 million domestically to be successful.
The top five rounded out with Wrath of the Titans and Mirror Mirror, in proper order. The first one fell 56 percent for $5.4 million that appears to be a solid hold over than the original, Clash of the Titans, which fell 68 percent on its second Friday.
However, it was Good Friday, one of those times when people had time off from work or school, and Easter Sunday usually has a low record in revenues, leaving weekend estimates to only a tad over $14 million.
Mirror Mirror, the Snow White family film, dropped 21 percent for $4.6 million, and will likely pull in at least $11 million over the weekend.