“The Avengers” is expected to reach 1 billion dollars in worldwide sales by Sunday, according to Walt Disney Studios.
The movie previously beat the highest debut for domestic box office records with 207.4 million dollars.
Furthermore, it’s 103.2 million dollars figures for the second week of release is another domestic box office record. Currently, it has earned around 628.9 million dollars worldwide.
According to Robert A. Iger, chief executive and chairman of Disney, “we’re obviously thrilled with the global success of ‘The Avengers.’ It is a fantastic movie and an extraordinary franchise that will continue with more great stories and compelling characters for years to come.”
“Avengers Assemble,” featuring Iron Man, The Hulk, Thor and Captain America, along with other superheroes is apparently a colossal movie. As such, Disney plans to make a sequel.
Disney’s success translates to the success of the United States movie industry in general.
For the first quarter alone, U.S. box office earned 2.3 billion dollars, a 46 percent improvement from last year’s first quarter earnings. To be fair, last year’s movie earnings was the worst for the U.S. in sixteen years.
The future looks bright as well for the U.S. movie industry, with surefire hits in “Men in Black III,” “Brave,” “The Amazing Spider-Man,” and “The Dark Knight Rises.”
The success of “The Avengers” was preceded by another highly successful movie, “The Hunger Games,” which took 155 million dollars in its opening weekend.