DreamWorks Animation has announced that some of its current titles, specifically How to Train Your Dragon, Kung Fu Panda, Madagascar and Shrek, will be on sale via Walmart’s VUDU-powered in-store disc-to-digital service.
This service will launch today at over 3,500 Walmart stores to give consumers the option of offering up their DVD and Blu-ray discs to participating locations, where someone would assist to sanction UltraViolet copies of the said DreamWorks’ titles, and make a free VUDU account for storing titles in the cloud. Rest assured that physical media will not be confiscated.
The new program will set back $2 per copied DVD or Blu-ray, or $5 per coped DVD if opting to upgrade for a high definition copy. This will take into account any UltraViolet supported content from studios taking part in the service.
Previous participants who signed up include Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment, making DreamWorks Animation the sixth major Hollywood studio to team up with Walmart for the in-store disc-to-digital service.
“We are thrilled to make DreamWorks Animation’s current library of films available as part of [Walmart's] disc-to-digital service, which we view as a positive step forward for the industry and for consumers,” said Jeffrey Katzenberg, CEO of DreamWorks Animation.